Current lock-down situation has shaken the foundation of the economy. Many countries are struggling to revive their economy. Country like India where the demography of customers are completely different from other developing countries. Income wise consumers has been grouped in 7 classes and to serve these consumers retail sector has been developed themselves accordingly. Even though drastic change has been noticed in last decade more or less in all aspects of life because of evolution in information technology. Development in IT sector has influenced the consumers, people have accepted new way to purchasing. Things like Easy payment , easy refund, easy exchange policy has changed buyers behavior. A huge market share has been acquired by online giants. In this situation general trade retail outlets, especially in B class town or retail outlets or small cities are in transition state. They are still struggling to regain their market share. It's the demand of time to embrace IT in business to overcome to tackle with situation like social distancing.

Whether its urban or rural, consumers are migrating to online line business platforms. Situation are becoming more difficult special for small businessman. The only solution for these business to update themselves. It's the right time when small scale businesses can regain their market share, they are not only having the opportunity server local consumers but also can reach consumers across the globe.